YouTube Shorts RPM by Region
YouTube's Shorts revenue comes from ads shown between Shorts. The amount you earn depends heavily on where your viewers are located.
| Region | RPM Range | Per 1M Views |
|---|---|---|
| United States | $0.04 - $0.08 | $40 - $80 |
| United Kingdom | $0.02 - $0.04 | $20 - $40 |
| Canada/Australia | $0.025 - $0.045 | $25 - $45 |
| Europe | $0.015 - $0.03 | $15 - $30 |
| Brazil/LATAM | $0.005 - $0.015 | $5 - $15 |
| India/SEA | $0.003 - $0.008 | $3 - $8 |
Use our earnings calculator to see your specific potential increase.
How to Target US Audiences on YouTube Shorts
Set Up Your Device
Similar to other platforms, prepare a clean device. Factory reset, remove SIM, set US timezone and language. Full details in our VPN setup guide.
Connect to Residential VPN
Use a residential VPN to get a real US IP address. This affects which audience sees your content first.
Create/Optimize Your Channel
You can use an existing YouTube account, but new Shorts get tested with audiences matching your upload location. Stay connected to US VPN when uploading.
Post US-Optimized Content
Use trending US topics, sounds, and references. Post during US peak hours (Friday 3-5 PM EST is ideal for Shorts).
YouTube Shorts Best Practices
- Keep Shorts under 60 seconds (30-45 is optimal)
- Hook viewers in first 1-2 seconds
- Post 1-3 Shorts daily for algorithm favor
- Use vertical 9:16 format
- Add hashtag #Shorts in title or description
- Optimize for rewatches with loop-friendly endings
Monetization Requirements
To earn from YouTube Shorts, you need:
- 1,000+ subscribers
- 10 million Shorts views in 90 days OR 4,000 watch hours on long-form
- YouTube Partner Program membership
- AdSense account
The key difference from TikTok: YouTube's long video monetization (4,000 watch hours) is also an option, and long-form US CPMs are even higher ($3-8).
Start Earning More from YouTube Shorts
Target US audiences with residential VPN for higher RPM.
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