Why Posting Time Matters
Posting when your target audience is active can increase initial engagement by 2-3x. For international creators, this means posting during US peak hours. Learn more in our US targeting guide.
TikTok Best Times (EST)
Tuesday
7 PM
Thursday
8 PM
Friday
5 PM
Saturday
11 AM
Tip: Post 2-3 times daily. See our viral guide for content strategies.
Instagram Reels Best Times (EST)
Monday
6 PM
Wednesday
7 PM
Friday
12 PM
Sunday
10 AM
Tip: Post 1 Reel per day max. See our Instagram guide.
YouTube Shorts Best Times (EST)
Friday
3 PM
Saturday
9 AM
Sunday
12 PM
Weekdays
5 PM
Tip: Post before weekends. See our YouTube guide.
Why Your Location Matters
Your account location affects which audience sees content first. Use a residential VPN to ensure US distribution. Setup details in our VPN setup guide.
Target US Audiences at Peak Hours
Get residential VPN to reach US users when most active.
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