How to Target the US with a New Facebook Page

The exact process to get your Facebook content in front of American audiences - even if you're outside the US.

Why Target US Audiences?

The US Facebook market offers:

  • $ Higher ad revenue share - In-stream ads and Reels bonuses pay more for US views
  • $ Better brand partnerships - US brands pay premium rates for sponsored content
  • $ Stronger affiliate conversions - US audiences have higher purchasing power
  • $ Massive reach potential - 190M+ monthly active US users on Facebook

What You'll Need

💻

Computer or Phone

A device dedicated to this Facebook account. Consistency matters.

🌐

US VPN

YourVPN with a clean US IP that Meta doesn't flag.

📧

Fresh Email

New email not linked to other Facebook accounts.

45 Minutes

Time for complete setup and initial warming.

Step-by-Step Setup

1

Prepare Your Device

Before anything else, configure your device:

  • Set region to United States in device settings
  • Set timezone to US (EST, CST, PST, etc.)
  • Set language to English (US)
  • Disable location services for the browser/app
  • Clear browser cookies or use private browsing
2

Connect to YourVPN

Get your US IP address working:

  • • Open YourVPN and connect to US server
  • • Wait for "Connected" status
  • • Verify your IP at whatismyipaddress.com
  • • Confirm it shows a US location

Critical: Meta is extremely aggressive about detecting VPNs. YourVPN's residential IPs are essential - datacenter IPs get flagged immediately.

3

Create a New Facebook Account

Create your account while on VPN:

  • • Go to facebook.com
  • • Click "Create New Account"
  • • Enter name and email address
  • • Create a strong password
  • • Set birthday (must be 18+)
  • Skip phone verification if possible

Important: If phone verification is required, the country code reveals your location. Try using a US virtual number service, or create on mobile where verification is sometimes skipped.

4

Warm Up Your Profile

Before creating a Page, act like a normal US user for 3-5 days:

  • • Add a profile photo and cover
  • • Join 3-5 public US-based Groups in your niche
  • • Like 10-15 US Pages related to your interests
  • • Scroll your Feed for 15-20 minutes daily
  • • Watch Reels from US creators
  • Don't create a Page yet

Why this works: Facebook builds a trust profile for new accounts. Rushing straight to Page creation triggers spam detection. Acting normal first establishes legitimacy.

5

Create Your Facebook Page

Now create your business or creator Page:

  • • Click Menu → Pages → Create New Page
  • • Choose Page name and category
  • • Add profile picture and cover photo
  • • Fill out "About" section in English
  • • Add contact info (can use US-based contact if available)
6

Warm Up Your Page

Before posting content, establish the Page:

  • • Invite a few friends to like the Page
  • • Post 2-3 simple introduction posts (no links)
  • • Like other Pages in your niche as your Page
  • • Wait 2-3 days before posting Reels
7

Post Your First Reel

Now you're ready to publish video content:

  • • Create content relevant to US audiences
  • • Post during US peak hours (12-2 PM EST, 7-9 PM EST)
  • • Use trending audio that's popular in the US
  • • Write captions in English
  • • Start with Reels - they get the most algorithmic push on Facebook
8

Verify US Reach

After 1 week, check your Page analytics:

  • • Go to your Page → Professional Dashboard → Insights
  • • Check "Audience" section for location breakdown
  • • Review individual post/Reel insights for viewer locations
  • • Look at "Reach" to see where impressions come from

Success indicator: If 40%+ of your audience is from the US, you're on track! Continue posting consistently during US hours.

Golden Rules for US Facebook Success

Always use VPN

Keep YourVPN connected every time you access this Facebook account

Post during US hours

Best times: 9-11 AM EST, 12-2 PM EST, 7-9 PM EST

Engage in US Groups

Participate authentically in US-based Facebook Groups in your niche

Use US trending audio

The trending sounds in US differ from other regions - use what Americans are using

Don't log in without VPN

One login from your real IP can flag your account and damage reach

Troubleshooting

My Feed shows content from my real country

Facebook cached your location. Log out, clear all Facebook cookies, reconnect to VPN, and log back in. Spend time engaging with US content to retrain the algorithm.

Page reach is very low

Facebook throttles new Pages heavily. Keep posting consistently (1-2 Reels per day) for 2-3 weeks. Reach typically improves after establishing a posting pattern. Ensure VPN is always connected.

Account got restricted or disabled

This often happens with consumer VPN IPs that Meta has flagged. YourVPN's residential IPs have much lower flag rates. If disabled, you'll need to start fresh with a new email and device fingerprint.

Can't run ads from this account

Meta is very strict about ad accounts from VPNs. Focus on organic reach first. If you need ads, consider verifying your identity and building account history over several months before attempting ads.

More Facebook Resources

Everything you need to grow on Facebook and reach US audiences.

US targeting guides for other platforms:

Ready to Reach US Audiences on Facebook?

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